I Wore The Wrong Shoes To My Presentation
Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on [...]
American Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters
When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the [...]
9 Risks Of Ignoring News Media Calls
Reporters will prominently point out your decision to stay tight-lipped. Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its [...]
Media Training: Hillary’s Stump Speech Stumble
The lesson: Practice focusing on two or three key messages to prevent deviating and making misstatements that might haunt you.
Media Training: Jimbo Fisher’s Fumble
The lesson to learn from Florida State Coach Jimbo Fisher: Always brace for tough questions no matter the environment.