Arizona Leaders’ Statements Offer Communication Lessons For Businesses

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still [...]

How A Veterinarian Messed Up A Crisis Response

Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay [...]

Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite [...]

How To Distinguish Your Content From The Rest Of Society’s Silliness

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he [...]

How Athletes Can Speak and Provide Interviews At A High Level

Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you [...]

What To Wear For Video Interviews

When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People [...]

Trump, Giuliani Messages Are Warning To Businesses

Many people may dismiss this as a political soap opera, but it’s an important warning to businesses of all sizes.

I Wore The Wrong Shoes To My Presentation

Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on [...]

American Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters

    When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the [...]

Preparing For A Media Crisis