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A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important [...]

I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the [...]

A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t [...]