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We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. [...]

Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. [...]

The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.

Identifying your company’s newsworthy story angle

In the end, my answer boiled down to branding.

You can't afford to make mobile technology an afterthought.

Local stations include pockets of people still trying hard to deliver an intellectual look at issues that matter most.

"A green screen can make your brand feel blue."

An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel [...]