Public Relations: The Six-Sentence Story Pitch
We attempted to strike the correct balance between being strategic and accurate.
Public Relations: Ways To Prepare Clients For Heartbreak
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
Media Outlets Sometimes Screw You
The media, no different than any other industry, have its members which promote dysfunction.
Media Relations: She Pitched Me Nearly Two Years After I Left TV News
Is she encouraging me to get back into the TV game?
Media Relations: Do Some Journalists Show Their True Colors?
Behind the scenes, I knew which reporters were liberal, conservative or moderate.
SB1070: How The Media Faired Under A Full-Court Press Of Pressure
As the Supreme Court’s decision on Arizona’s SB 1070 again reminded us, rulings are not sports games. Decisions don’t always offer a clear winner or loser.
Media Relations: Reasons You May Want To Pitch Your Story Idea A Different Day
No matter how strong your story pitch to the media, you may get pushed aside for the following reasons.