0 By Loren Yaskin In Public RelationsPosted October 22, 2015How To Lose A Media Outlet In 92 DaysWe pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. [...] READ MORE
0 By Loren Yaskin In Public RelationsPosted February 4, 2014Virgin America: Provide More Details About QB On PlaneWhile the apology was a smart move, I question the airline’s word choice. READ MORE
0 By Loren Yaskin In Public RelationsPosted December 3, 2013Public Relations: 10 Ways To Prepare For A ProtestIf your business ever faces such a situation and you have a heads up, how do you prepare? READ MORE
0 By Loren Yaskin In Media RelationsPosted March 27, 2013Media Relations: She Pitched Me Nearly Two Years After I Left TV NewsIs she encouraging me to get back into the TV game? READ MORE
0 By Loren Yaskin In Media RelationsPosted March 7, 2013Some Media Are Like Men Staring At WomenJust when you think you've sealed the deal, something walks in and distracts him. READ MORE