How To Lose A Media Outlet In 92 Days

We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. [...]

Virgin America: Provide More Details About QB On Plane

While the apology was a smart move, I question the airline’s word choice.

Public Relations: 10 Ways To Prepare For A Protest

If your business ever faces such a situation and you have a heads up, how do you prepare?

Media Relations: She Pitched Me Nearly Two Years After I Left TV News

Is she encouraging me to get back into the TV game?

Some Media Are Like Men Staring At Women

Just when you think you've sealed the deal, something walks in and distracts him.