What To Wear For Video Interviews
When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People [...]
Jim Mora’s 7 Media Lessons For Business Leaders
It is not positive when people characterize your response to an answer as a "rant." Imagine the reactions from clients, employees and the media if a business executive answered a question in such [...]
10 Presidential Debate Lessons For Business Leaders
News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.
Media Training: TV Anchor Talks Nudity, Gets Mixed Up
People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.
Media Outlets Sometimes Screw You
The media, no different than any other industry, have its members which promote dysfunction.
Media Relations: No Jacket Required For Our Client On 12 News
When the media interviews you, dressing for success means dressing properly for the occasion.
Small Business Communication: Don’t pitch friends to media
A reporter was working a story the other day about a small internet business. And he put a face on the story by interviewing one of the company’s customers. Before the on-camera interview [...]
How many interviews should you offer a reporter?
The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is [...]
Improving Lives One Pitch at a Time
Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness [...]