Public Relations: The Six-Sentence Story Pitch
We attempted to strike the correct balance between being strategic and accurate.
Public Relations: Ways To Prepare Clients For Heartbreak
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
Media Relations: Driving Straight For The Jugular
Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and [...]
Media Relations For Businesses: Journalists Have A Need For Speed
Journalists don’t often care about your schedule and the game of musical chairs you must play to meet their requests.alists have a need for speed.
Did I plant someone in the Better Business Bureau audience? (typical media headline)
I reassured the audience I had not made a prearranged agreement.