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Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.   “This year’s cup will warm your heart as well as [...]

Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after [...]

Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key [...]

Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions.  It’s not about cleverly sidestepping [...]

Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]

Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her.  Today’s media training [...]

Too many businesses continue to disappoint us with how they handle tough questions.

Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.

People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.

When sharing strong opinions with the media, avoid generalizations that place everyone under the same roof.