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Public Relations: Some People Who Conduct Interviews Are Boneheads

People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.

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In Public Relations
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Public Relations: Everyone Needs A CAO: Chief Apologizing Officer

People respect those who apologize.

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VIDEO: TV Reporter: PR Pros Don’t Always Get It

The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.

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