Public Relations: Some People Who Conduct Interviews Are Boneheads
People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.
Public Relations: Everyone Needs A CAO: Chief Apologizing Officer
People respect those who apologize.
VIDEO: TV Reporter: PR Pros Don’t Always Get It
The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.
How Companies Can Better Sell Themselves When Hiring Employees
Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal [...]
Video and Public Relations: FedEx Delivers When It Absolutely, Positively Had To
FedEx put a face on its apology.
Smokin’ Public Relations for Grocery Stores
Smoking outside grocery stores surprises me.
How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes
My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside [...]
Give Bank of America public relations credit where credit is due
Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to [...]
Businesses: Is that cool video really you?
Before you take a crack at reproducing that cool video, keep in mind video offers you yet another chance to bring to light how your services separate you from the competition.
Lowe’s: Let’s Build Some Better Public Relations Together
How do you think Lowe’s could have improved its handling of this?