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Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.   “This year’s cup will warm your heart as well as [...]

We don’t know if the writer is correct, but he reminds us about a key point regarding public relations that is worth repeating.

A call to action is not always the only purpose of a video.

You may make more money, but did you lose your reputation in the meantime?

Credit union with a year-long campaign of six videos with over 700,000 views reported 51 percent increase in new target members. Source: Sentinel & Enterprise

People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.

People respect those who apologize.

And yet some people writing about this topic act as if the concept of storytelling is like Indiana Jones finding the ark. Please.

PR only takes you so far. PR is about helping effectively and strategically share a great story.

The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.