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Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her.  Today’s media training [...]

We attempted to strike the correct balance between being strategic and accurate.

Source:  Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. [...]

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

Business videos are not ambush interviews.

You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that [...]

Take five minutes to update someone on a story’s status. We’re big boys and girls. We can take rejection.

One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility's actions with [...]

The media, no different than any other industry, have its members which promote dysfunction.

Our 11 recommendations for crisis communications