Archives

When the media contact you about complaints, don’t imply the customers are to blame.

If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.

The two can’t get enough of each other.

The Flip Side interviews TV journalist Greg Deffenbaugh about his height and how it may have impacted his interview with President Obama.

Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and [...]

[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and [...]

Just when you think you've sealed the deal, something walks in and distracts him.

I figured I was in the driver's seat after reading and sharing a story about a growing number of women riding motorcycles.

I imagine every industry employs people we can not believe have their positions.

Absolutely. TV newsrooms like few things better than to blur out something.