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We recommend companies, after providing media interviews, send a follow-up email to reporters which politely reviews the key points discussed. This is our attempt to help improve reporter [...]

PR pros should consider setting up their own shot clocks.

Believe it or not, real life often imitates art minus the laugh track, except the people laughing are viewers at home.

Well played Mark Jackson. You may have provided us the game's greatest move.

The first lesson is to not fear saying," I don't know."

So why employ law firms, which because of their previous working relationship, might erode to even the slightest degree the trust in an internal investigation?

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

This time, I drove up to conduct media training for an organization the media seem to regularly quote regarding various controversies.

[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and [...]

Don't take it personally when reporters ask tough questions.