Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.
Employee Communications: How to craft effective company messages
Like human anatomy, a message has many layers that are all interconnected to one another and should connect back to the heart of your organization.
Don’t Do The Lingo
I call it The Flip Side because I offer both external and internal communications. My writing typically spotlights one or the other. But here’s an opportunity to kill two blogs with one [...]
Do you speak Jargonese?
Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve [...]