0 By Loren Yaskin In Public RelationsPosted August 19, 2013No PR Goo With The iPhone That’s NewPR only takes you so far. PR is about helping effectively and strategically share a great story. READ MORE
0 By Loren Yaskin In Media TrainingPosted October 13, 2012My Seven Favorite Moments From Media Training in San DiegoDiscussing ridiculous scenes from the movie Anchorman READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted October 5, 2011Public Relations: Is Apple Too Good For Its Own Good?The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good? READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted October 22, 2010Zero in on one great pitch at a timeTake the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can [...] READ MORE