No PR Goo With The iPhone That’s New

PR only takes you so far. PR is about helping effectively and strategically share a great story.

My Seven Favorite Moments From Media Training in San Diego

Discussing ridiculous scenes from the movie Anchorman

Public Relations: Is Apple Too Good For Its Own Good?

The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good?

Zero in on one great pitch at a time

Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can [...]