VIDEO: TV Reporter: PR Pros Don’t Always Get It

The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.

Our Interview With Los Angeles Times Healthcare Columnist About Handling Hospital Bills. It’s Complicated!

A hospital may provide great service, but how do you know if it’s charging a fair price?

After Appeal And Letter, Health Insurance Company Offers Coverage

Healthcare is a significant issue affecting Americans. After writing our blog, others shared their stories. Social media allows us to collaborate on our discussions and realize we often share [...]

Will This Prevent Me From Getting Health Insurance?

Our healthcare broker indicated this is an important matter to resolve.

Media Training: Don’t Let Your Speech Get Stuffed

I recommend making a choice and focusing on one important theme.

Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1)

Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.

Media Relations: Businesses And PR Pros Can Learn From How Walmart Is Handling The New York Times

Media Relations and Crisis Communications: What we like and don't like about how Walmart handled The New York Times story.