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People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.

Share stories to help deliver key messages. Don't just deliver facts.

PR pros should consider setting up their own shot clocks.

Believe it or not, real life often imitates art minus the laugh track, except the people laughing are viewers at home.

Well played Mark Jackson. You may have provided us the game's greatest move.

The first lesson is to not fear saying," I don't know."

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

If your business ever faces such a situation and you have a heads up, how do you prepare?

Business videos are not ambush interviews.

We can recall only one or two times during media training when someone used a prop to enhance their interview or media appearance.