14 Tips From Starbucks’ Red Collectible Holiday Cups
Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as [...]
Inventive Ways To Keep Employees In Touch and Engaged
by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]
How To Avoid Being An Untouchable, Detached Corporate Figurehead
Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There [...]
Employee Communications: Using Cartoon Characters
One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We [...]
Employee Communications: GM Looks Under Hood Part 2
Companies should look to their core values and beliefs on how it should communicate with employees.
Employee Communications: GM Looks Under The Hood
Failing to have an internal communications plan in step with an external communications plan could inflict brand damage.
The Flip Side Searches For An Intern
[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and [...]
One of the biggest problems preventing businesses from reaching their potential
Some miscommunication is so ludicrous, you would think the mix-up would be impossible until you see otherwise.
Why you should beta test your communications
Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]