Obama’s Immigration Speech: 16 Media Training Lessons

Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]

Media Relations: A Political Pitch To Ditch

She sent the pitch the same day as the event. In fact, she sent it two hours and 15 minutes before the event began.

Media Training: You’re An Executive, Not The President

Trying to fill your interview with too many issues will exhaust viewers and readers.