Public Relations: How Starbucks brews up customer conversations
Starbucks takes the whole customer feedback and conversation strategy to the next level
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
Target and Breastfeeding: How to Communicate a PR Problem Internally
Get the word out to your employees quickly.