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During the age of coronavirus, we often think of Anita, an Arizona mother with an extraordinary view of the world despite lacking many of life’s material luxuries. We transported our camera [...]

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

After a vexing hospital experience, we offer suggestions on how to improve.

One of the most important steps to building public relations is building strong communications with patients, who perhaps more than any other group, discuss a medical facility's actions with [...]

A hospital may provide great service, but how do you know if it’s charging a fair price?

Trying to fill your interview with too many issues will exhaust viewers and readers.

Healthcare is a significant issue affecting Americans. After writing our blog, others shared their stories. Social media allows us to collaborate on our discussions and realize we often share [...]

Your personal anecdotes can be more effective in relaying your key messages than methodically delivering a list of well-researched facts.

Our healthcare broker indicated this is an important matter to resolve.

Don’t yell. But give your sentences some oomph.