Archives

Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.

“Since June there has been an average of more than 1 billion video views on Facebook every day.” Source: Facebook “Now more than 65% of [Facebook] video views are on [...]

If we are screen zombies, I’m one of those in the pack that has awaken from the dream and realized something feels wrong. I’m simply not sure how to exit that world.

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

If your business ever faces such a situation and you have a heads up, how do you prepare?

Credit union with a year-long campaign of six videos with over 700,000 views reported 51 percent increase in new target members. Source: Sentinel & Enterprise

Personal connections are getting weaker as people become clouded with the notion that it is okay to not return emails or voicemails. Social media has invaded our networks, our lives, the fabric [...]

Take five minutes to update someone on a story’s status. We’re big boys and girls. We can take rejection.

They are socially awkward in person and they have no idea social media makes them seem even more strange.

Our 11 recommendations for crisis communications