Obama’s Immigration Speech: 16 Media Training Lessons

Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]

We Loved Pat Riley Breaking Our Media Training Rules

Few people say what they mean.

Ask Clinton. Media Training Is For More Than The Media

Don't restrict media training to media opportunities.

Media Training: You’re An Executive, Not The President

Trying to fill your interview with too many issues will exhaust viewers and readers.

Media Training: Executives Can Learn From Beauty Queen

Executives may dread hearing this, but they can learn from the beauty queen's appearance on the Today Show.

Media Training: Breaking Down The Debate For Businesses

Both men tried to bridge back to the economy. Businesses should try practice bridging to key messages no matter the question.

Media Training And The Second Presidential Debate: “After A While, It’s Cheesy. Just Answer The Question.”

Many media trainers like telling journalists "great question." But I think after a while, it's cheesy. Just answer the question.

The Debates And Media Training: How You Say It Might Be More Important Than What You Say

Analysts on TV and people on social media are more often judging these debates on style and passion than on facts.

5 tips on choosing who at the company should give interviews

Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.

Setting up to shoot video of executives in a studio