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What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no. 

A customer emails your company. “OMG!” the customer writes before characterizing your product or service as perfection and proclaiming they’ll be back for more. Make sure you treasure customers [...]

Starbucks takes the whole customer feedback and conversation strategy to the next level