Chris Pratt Controversy Reinforces Value Of Influencers During Crisis

Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked [...]

7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  [...]

How Can Schools Protect Both Students and Their Image Amid COVID-19?

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies [...]

News Media Questions Schools Should Expect About COVID-19

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different [...]

How A Veterinarian Messed Up A Crisis Response

Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay [...]

Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite [...]

Crisis Communications: How You Can Learn From Airport Bed Bugs

The Phoenix Business Journal reported Phoenix Sky Harbor International Airport removed padded benches on Halloween after a complaint of a potential bed bug infestation. According to the news [...]

Crisis Communications: How To Handle The Words “Go F-Yourself”

If people are criticizing you publicly, how can you avoid telling them to "go F-yourself." Maybe you prefer "eat s---t" or stop being an "a------"? And if you utter those words, what then?  Tip [...]

I Wore The Wrong Shoes To My Presentation

Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on [...]

American Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters

    When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the [...]

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