Avoid Mayhem During Large Zoom Meetings

Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering [...]

13 Reasons To Hate Social Media

Social media can play an influential role raising your profile. However, the relationship with such marketing tools can feel like a rocky one. Social media reminds you of birthdays for people you [...]

How Companies Can Better Sell Themselves When Hiring Employees

Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal [...]

Video and Public Relations: FedEx Delivers When It Absolutely, Positively Had To

FedEx put a face on its apology.

Smokin’ Public Relations for Grocery Stores

Smoking outside grocery stores surprises me.

How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes

My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside [...]

Give Bank of America public relations credit where credit is due

Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to [...]

Businesses: Is that cool video really you?

Before you take a crack at reproducing that cool video, keep in mind video offers you yet another chance to bring to light how your services separate you from the competition.

Lowe’s: Let’s Build Some Better Public Relations Together

How do you think Lowe’s could have improved its handling of this?

Public Relations for Apple Juice

I didn't need to click on a maze of links to learn the company's position on the controversy.

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