Video Production: Hitting The Wall
Keith shoots video of a presentation for CEOs nationwide who could not attend a Phoenix conference.
Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
Media Training: 9 Reasons Darth Vader Gets It
From a media training standpoint, he perfectly delivered his key message about the upcoming Star Wars movie.
Public Relations: 10 Ways To Prepare For A Protest
If your business ever faces such a situation and you have a heads up, how do you prepare?
Video Production: Stop Always Sticking The CEO In Front Of The Camera
As much as people discuss the importance of story telling and personalizing video, we don't see corporations shifting strategies as much as we hope.
Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo
If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.
Employee Communications: 15 Techniques For Businesses To Take Advantage Of Video Internally
Remember: Videos should be interesting, entertaining, engaging, lively, well-produced and easy to find.
5 tips on choosing who at the company should give interviews
Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.
Doctored Video
To avoid interviewing a CEO in an office, we re-arranged a hospital room to serve as a more compelling background.