0 By Loren Yaskin In Video ProductionPosted June 22, 2013U.S. Postal Service’s Video Delivers Wrong MessageWe would rather see the video focus on a home business owner. READ MORE
0 By Loren Yaskin In Public RelationsPosted May 31, 2013One Of The Best Ways To Shine At Public RelationsSome companies forget customers are one of the most important parts of public relations. READ MORE
0 By Loren Yaskin In Public RelationsPosted May 19, 2013Public Relations: Amy’s Baking Company Reminds Us It’s Business, Not PersonalThe lesson is that even if customers slap you verbally, business owners must take the high road. READ MORE
0 By Loren Yaskin In Media TrainingPosted May 13, 2013Media Training In British Columbia: 14 Questions For Businesses Before Bracing For Breaking NewsOne of the first issues I discussed with the audience was bracing for breaking news. I explained how I once covered an accidental shooting at a gun show. That story raises the following questions [...] READ MORE