Copywriting: You Sometimes Really Only Need A Few Inches

What I often find is a blogger hammering home the same point over and over.

Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo

If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.

Public Relations: How Starbucks brews up customer conversations

Starbucks takes the whole customer feedback and conversation strategy to the next level

Target and Breastfeeding: How To Turn A PR Problem Into A Positive

PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.

Blahgging

I try to read all the blogs I subscribe to even if I fall hopelessly behind. I worry if I skip one or skim another too quickly, I might miss a tidbit of information that could prove significant [...]

Why use social media for your business?

“The only thing we have to fear is fear itself.” Some people don’t want to dive into social media such as Facebook, a blog or Twitter. It’s the fear, the fear of coming face to face [...]