0 By Loren Yaskin In CopywritingPosted June 4, 2012Copywriting: You Sometimes Really Only Need A Few InchesWhat I often find is a blogger hammering home the same point over and over. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 19, 2012Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of ShampooIf you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity. READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted April 8, 2012When pitching your story to the media, we say no no to the logoJournalists are not your customers. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted March 23, 2012Attracting the attention of bloggers and journalistsSometimes your business must position itself as a voice on an indirectly related news event or trend. READ MORE