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We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred [...]

Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

"A green screen can make your brand feel blue."

An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel [...]

The job interview is the face of your employment brand to prospective employees. It can either breathe life into your brand or extinguish any sparks that attract an applicant to your company in [...]

Part 3 in a series: Keith speaks to the Phoenix Public Library’s Leadership Academy participants about why if you put on way too much makeup, he may Tweet about you.

Part 2 in a series: Keith spoke to the Phoenix Public Library’s Leadership Academy participants about embracing and responding to social media comments that are not always positive. Here is [...]