Crisis Communications: How You Can Learn From Airport Bed Bugs

The Phoenix Business Journal reported Phoenix Sky Harbor International Airport removed padded benches on Halloween after a complaint of a potential bed bug infestation. According to the news [...]

Disney’s 14 PR Lessons To Help Make Businesses The Happiest Ones On Earth

We recently visited Walt Disney World in Florida. You don't need a billion-dollar budget for your business to put some similar ideas in place.

Jim Mora’s 7 Media Lessons For Business Leaders

It is not positive when people characterize your response to an answer as a "rant." Imagine the reactions from clients, employees and the media if a business executive answered a question in such [...]

Client News: USA TODAY

Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: [...]

What I Learned From Media Training With A Healthcare Company

Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.

Why you should beta test your communications

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

Zero in on one great pitch at a time

Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can [...]

How many interviews should you offer a reporter?

The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is [...]

Video: Business Wire – Does Your Tweet Count?

Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.

A Pitch to Ditch

A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important [...]

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