10 Tips To Lose Credibility With News Media

Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile [...]

Media Training Included Sex Talk

For the most part, sexual tension between reporters and spokespeople is harmless. It is a reflection of society and the dynamic between men and women. But if we are keeping it real, this unspoken [...]