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by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]

Effective HR communications is a lot of things. It’s often behind the first impression your company gives to recruits and new employees (the welcome mat) or the door that closes on the way out on [...]

Social media can play an influential role raising your profile. However, the relationship with such marketing tools can feel like a rocky one. Social media reminds you of birthdays for people you [...]

"What are words for? When no one listens anymore." The early 1980s song "Words" from Missing Persons aptly sums up today's growing epidemic: the lost art of listening. Listening is a powerful [...]

New leaders sometimes focus on their expanded responsibilities as well as internal political pressures, putting face time with employees on the back burner. Barra is taking a powerful leadership [...]

Keeping it real but simple and informal is what employees will tend to remember.

Like human anatomy, a message has many layers that are all interconnected to one another and should connect back to the heart of your organization.

"A green screen can make your brand feel blue."

An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel [...]