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Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.   “This year’s cup will warm your heart as well as [...]

One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We [...]

A furrowed brow might say, “Don’t talk to me.” A faint “hi” or even lack of acknowledgement in the hallway might translate into, “I’m disappointed in your performance.”

Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to [...]

Greetings and salutations from The Flip Side Communications!!!!!! When you email pitches to journalists, try to immediately grab their attention. One way is to make the email personal. Some PR [...]

A reporter was working a story the other day about a small internet business. And he put a face on the story by interviewing one of the company’s customers. Before the on-camera interview [...]

The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is [...]

Now that benefits open enrollment is coming up, benefits communications are top-of-mind for lots of companies. But communicating about benefits shouldn’t be a once a year deal. Too often, [...]