Hey Experts! Storytelling Isn’t New! Watch 1973 Videos
And yet some people writing about this topic act as if the concept of storytelling is like Indiana Jones finding the ark. Please.
No PR Goo With The iPhone That’s New
PR only takes you so far. PR is about helping effectively and strategically share a great story.
Is Call To Action Always Needed With Business Video?
We’re afraid some organizations take the call-to-action concept too literally or, better put, in only its conventional form.
iPR: Apple’s Tax Controversy Offers Fruitful Lessons For Businesses
iPR can end up slicing stories differently than predicted.
Media Relations: Apple Offers You More Than New Toys
Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. [...]
Public Relations: The Man With The Bulletproof Brand
He was a CEO whose company seemed more defined by its magic than its money.
Public Relations: Is Apple Too Good For Its Own Good?
The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good?