Media Training: TV Anchor Talks Nudity, Gets Mixed Up
People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.
Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
My Seven Favorite Moments From Media Training in San Diego
Discussing ridiculous scenes from the movie Anchorman
Media Relations: Do Some Journalists Show Their True Colors?
Behind the scenes, I knew which reporters were liberal, conservative or moderate.
Media Relations: 12 News Interviews Our Client: See Steve Stand In The Newsroom
You should appear natural on live TV, but newsroom live shots are anything but natural.
Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit
This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was [...]
Media Training: Be Prepared To Be Interrupted When Most Vulnerable
Prepare in real world scenarios to ensure you don't pop up as the next goof up on YouTube.
Media Relations: PR Pros Should Not Engage In Threesomes
I stand by my decision.
Media Relations: 11 Reasons I Miss Local News During Sweeps
Listening to the motivational speech during the morning editorial meeting about how crucial ratings is this time around. Watching promos that are better than the special reports [...]