Public Relations: The Day Amazon Delivered Us Free, Same-Day Printer Ink

The printer we purchased less than a month ago ran low on ink. We needed to print important papers for a meeting the next day. We planned to drive to Target or OfficeMax to buy printer ink, but [...]

6 PR Lessons From Amazon’s Price Increase

You may make more money, but did you lose your reputation in the meantime?

Public Relations: Handling negative customer reviews

Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.