In Public Relations

Our guest blogger is Sandra Kotzambasis. She is the new Director of Public Relations at GoDaddy in Scottsdale. Most recently, she was the Assistant News Director at Fox10 News in Phoenix.

“Got change?” How many times have you heard that phrase? Usually, it makes you think of something tangible, like money. I propose that we think of it in this brave new world of ours, as something intangible, something a little scary and something quite fabulous.

You see “change” all around us. It spurred a dramatically new political climate. We’ve watched the economy, both domestically and internationally, take a turn that has changed just about everyone’s life. The new approach to doing business in several industries, including the one I “grew up in,“ has prompted many people to look for new challenges.

I am one of the many who decided to embrace a new challenge. After more than 20 years in television news (yes, I’m okay with dating myself) I felt it was time for me to change. I left my comfort zone and marched into the world of public relations. I had dabbled a bit several years ago, and I was married to a PR guru, but I am now taking on a high profile position in a brand new field for me — technology. Change can be scary, but I propose we embrace it. I find it exhilarating and the kick in the career that I needed.

You see, while we can blame change for so much of the negative around us, we can also credit change with so much of the positive. Learning new skills to help you grow as a person is an asset. Leaving something comfortable for the unknown can bring self-realization. Changing the way you do business can often unveil new opportunities. Sometimes the “scary change” can actually become the push we need to become better both professionally, and personally.

That’s why I propose we give “change” a big bear hug — and don’t let go too soon — because if someone asks you, “got change?” I hope you give them a positive answer, and I hope you’re not talking about four quarters for a dollar.

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