In Public Relations
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By Victoria Rosenblum, The Flip Side Communications

Authority figures, celebrities, business executives and athletes make mistakes. They make a wrong move that damages their image, pledge impossible promises to their subordinates and consciously lie to those who believe in them the most. Yet we sometimes subject those very people to a higher standard. Some of us expect more from our leaders, heroes and bosses. But does that mean we shouldn’t forgive?

2011 National League MVP Ryan Braun of the Milwaukee Brewers was suspended after being accused of using performance-enhancing drugs. He is now taking damage control into his own hands. ESPN reported the player is calling Brewers season ticket holders and apologizing to them individually. According to ESPN.com, the Brewers’ chief operating officer said, “It was his idea. He came to us and said he wanted to call fans.”

Is apologizing to fans a smart move? People may question his sincerity and reject his apology while others commend him. But I believe it says a lot about a person’s character when they are honorable and own up to their faults. Whether it is your close friend, role model or employer, everyone is human.

Corporate executives are in a position of power. They lead teams and run their businesses with the trust of their colleagues. Occasionally they slip up. Will they sweep mistakes under the rug or accept their blunders and admit they were wrong?  People respect those who apologize. Acknowledge when you mess up.

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