- If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances.
- If the public fears a client, transform that fear into fascination.
- If a client is unattractive with the personality of a reptile, bring out the unknown side that resembles a puppy dog who comes when called.
- If the public considers your client as not very smart, show how great instincts help her excel in her environment.
- If the public wants to keep its distance from your client, make people feel sorry for him.
- If you think TV would never be interested in your client, watch how many reality TV shows turn alligators into stars.