In Media Relations, Public Relations

Source:  Pew State of the News Media 2013

In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink.

Across the three cable channels, coverage of live events and live reports during the day, which often require a crew and correspondent, fell 30% from 2007 to 2012.

Across the three cable channels, interview segments, which tend to take few resources and can be scheduled in advance, were up 31%.

Time magazine, the only major print news weekly left standing, cut roughly 5% of its staff in early 2013 as a part of broader company layoffs.

Nearly one-third of the respondents (31%) have deserted a news outlet because it no longer provides the news and information they had grown accustomed to.

An analysis of Census Bureau data by Robert McChesney and John Nichols found the ratio of public relations workers to journalists grew from 1.2 to 1 in 1980 to 3.6 to 1 in 2008—and the gap has likely only widened since.

Mobile advertising grew 80% in 2012 to $2.6 billion.

While mobile display is growing rapidly, 72% of that market goes to just six companies—including Facebook, which didn’t even create its first mobile ad product until mid-2012.

Local digital advertising, a critical ad segment for news as the majority of outlets cater to a local audience, is also growing—22% in 2012.

Regular local TV viewership among adults under 30 fell from 42% in 2006 to just 28% in 2012, according to Pew Research survey data.

Average revenue for news-producing stations declined by more than a third (36%) from 2006 to 2011.-Pew State of the News Media 2013

For nearly three-quarters of adults (72%), the most common way to get news from friends and family is by having someone talk to them—either in person or over the phone.

Close to two-thirds (63%) of adults that get news from friends and family, somewhat or very often seek out a news story about that event or issue.

15% of U.S. adults get most of their news from friends and family via social networking, and the vast majority of them (77%) follow links to full news stories.

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