What can a minute and 54 seconds do for a PR pro’s client?
Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story might get lost in the woods.
But the public relations company that pitched the story to Keith emailed him, saying the client is still “getting tons of feedback” from both friends and clients. People still are randomly approaching the company’s owner about him being on TV.
People were paying attention during a 9 pm newscast on a Tuesday night. So much so that six weeks later, the public relations firm sends an email with the subject “Thanks again.”
A minute 54 seconds is a fraction of your day. But a 1:54 can seem like all the time in the world if you’re still talking about it six weeks later.