If your organization is considering adding motion graphics or animated illustrations to complement your mix of video production content, first consider the possibilities. Here is an example of motion graphics. Here is an example of an animated illustration. What works best for a particular project? The answer often is very subjective when crafting a story this way or selling a service.
- First, before discussing a project with artists, embrace a style you like.
- Share with an artist a video of motion graphics or an animated illustration that exemplifies your concept.
- Is your vision for an entirely animated video or to simply animate a smaller section to edit into a longer video? One or two segments of a video might need graphics or animation to help simplify more complex information.
- Ask artists if they will provide some initial sketches to ensure they are on the right track.
- Will your organization or the artist put together a storyboard?
- Do you want to include music?
- Do you want to include a voiceover?
- How many revisions are included?
- How long does the project take from start to finish? Part of the answer depends on how many people in your organization need to approve each part of the project.
- How much content have you already created?
- What is the fee? Fees depend on variables such as the video’s length and complexity and who is creating the script. For example, does the motion graphics project include more than one character? Are the characters moving much? Will the voiceover match an animated character’s moving mouth? Will you instead include talk bubbles?
- Is the project 2D? 3D?
These are just some questions to think about before embarking on a video project that includes motion graphics or animated illustrations. It all depends on how graphic you want to get.
