A national health-related association is offering its members a video promoting the significance of their work. The association says its members requested it produce the video. The group says members can personalize the video by asking a local production house to replace the last five seconds of the video with a custom tag.
In our opinion, such a video would do nothing to distinguish how a doctor is different from all the other doctors’ offices families see driving around town. Families want personalized care from doctors they feel comfortable with, and this type of video simply reinforces a generic message. And then imagine if families see numerous doctors in the same city all showing the same video except for the last five seconds. Most businesses are not like appliance stores selling refrigerators. Many businesses sell a very personal service and hope to provide it much differently than the next schmo down the road. In video, one size does not fit all. If it were us, we would want to see the actual local doctor who might be providing health services instead of a doctor two time zones away. You can post such videos on social media if you feel it helps promote your industry in general, but we wouldn’t attach your name to it or imply you’re somehow invested in it.