We awarded New Jersey Governor Chris Christie an A- for his news conference about those controversial lane closures. But his few mistakes included a key one: He said he is not a bully.
Shortly after he uttered those words, a reporter at a major newspaper Tweeted them. CNN referenced the bully sound bite in its post news conference analysis. The image above shows Time’s take.
Don’t repeat negative questions back to reporters. Reporters often use those very sound bites. Find phrases to turn the question into a positive response.