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Some CEOs, while excelling at making money, are known for their social awkwardness. They should not be the ones from the company interacting with the media. But Darth Vader gets it.
Vader had the vision to shoot a selfie and authorize its posting on Instagram. From a practical standpoint, this is a significant accomplishment for the Empire’s chief executive considering how his own son effectively ended his controversial career. But from a media training standpoint, he perfectly delivered his key message about the upcoming Star Wars movie.
- Vader used his location to enhance his media appearance. Notice his background. Reporters want to see the sights of your industry.
- Vader wore solid colors, which typically show up better on camera.
- He avoided wearing any large jewelry that might distract audiences.
- His selfie includes, “Another day at the office.” He avoided using industry lingo.
- His message, “Another day at the office” kept him focused on his headline without deviating into unnecessary details.
- Vader didn’t fear using his hands on-camera. In fact, he used a prop and got visual!
- Despite the stormtrooper in the background, he cleared his area from potential distractions such as water bottles, coffee cups, cell phones and papers. Move items that might distract from your words and messages.
- Despite his job, his body language does not relay negativity.
- By posting a selfie to Instagram, he understands how social media is changing the way we receive and react to news.