Dr. Grey Stafford of the Wildlife World Zoo & Aquarium appeared on The Tonight Show. The Flip Side Communications interviewed him via Skype about beating the competition with your story pitch, what to include in your pitch, creating a connection with the media, how pitching a story is like the stock market, the most challenging part of a story pitch and tapping into a TV personality.
[youtube width=”800″ height=”400″]http://www.youtube.com/watch?v=k3deTF0CGCc[/youtube]